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THE ULTIMATE GUIDE TO SOCIAL MEDIA IN HIGHER EDUCATION MARKETING

Learn how you can fully leverage social media in higher education

These trusted and awarded universities already leverage their social media content with a social wall
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98% OF STUDENTS ARE ACTIVE ON SOCIAL MEDIA

One of the key resources for information and communication for students in higher education is social media. It’s one of their most trusted sources when it comes to choosing their education. At the same time, social media is one of the most effective ways for universities to engage with students and share information. In this guide, you will learn how to develop, optimise and utilise social media in higher education effectively.

Based on research and best practices, this guide will show you:

  • The best social media networks for higher education
  • Benefits of social media in higher education
  • How to select the most suitable channels for your school
  • How you can use social media effectively
  • What the measurable KPIs are, and how to reach them
  • How to increase enrollment rates
  • How to engage with your campus
  • How to boost donations
  • How to improve alumni advocacy
  • Best practice examples of universities and colleges
  • A checklist for getting started
  • How to run a successful hashtag campaign
  • How to create a connection between offline and online
  • How to create and leverage user-generated content

Best-practice examples from some of the biggest universities

Learn how colleges and universities worldwide are using social media to engage with students and boost enrollment rates. The guide will give you detailed insights on how those schools utilize social media to reach their goals. This is just a small selection from a variety of examples that will help you understand how to implement a social media strategy successfully.

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